normark

309 products

$8.95

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like Swimming Action “Bronco Buck” Kick whe...

$16.49

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill...

$18.95

The BX® Minnow, like the BX® Swimmer, now give anglers the option to fish a balsa style action in the most extreme, rugged conditions. Truly one-of-a-kind pieces, the actions and the durability ...

$16.49

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' squ...

$8.95

Like all CrushCity™ baits, the Cleanup Craw™ was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw™ is the ultimate bass snack. Tight ...

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$69.95

6-1/2" Fisherman's Pliers, 5-1/2" Forceps, 25 lb. Scale and Rapala® Clipper. Sheath.

from $14.29

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom st...

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$18.49

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new Cou...

$12.95

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want ...

$64.95

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line for consi...

from $12.95

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood...

$46.95

6-1/2" Fisherman's Pliers, Falcon Fillet Knife/Sheath and Rapala Fishing Clipper.

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$27.95

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Made of Tuff-Knit™ yarn, a comfy blend of natural and synthetic fibers with stainless steel for the best protection against slicing injury during filleting. Fits either hand, with three sizes to c...

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$69.95

Ideal combo for freshwater anglers, the Fillet Tool combo includes a pair of 8-1/2” stainless steel pliers and a 6” Soft Grip Fillet knife and sheath. The Stainless Steel pliers features a side cut...

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$12.49

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work fr...

from $28.95

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of N...