Fishing

1437 products

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$7.95

Vertical jigging bait, can also be uded as a lipless crankbaitTons of vibration, flash and a great baitfish profileBalanced design keeps the lure from tangling with the line while jiggingPremium VM...

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$17.49

This topwater bait features an exclusive design that radically alters the action of the lure. V-hull body design combined with tail weighted balance allows the lure to cut quick with the snap of t...

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from $17.49

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrie...

$12.95

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want ...

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$17.95

With a slight exaggeration of the unique Rapala "baitfish in distress" swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or "broken-...

from $12.95

The Snap Rap® brings a hot new technique to anglers fishing sandy and gravel bottoms as well as deep west-coast reservoirs. This unique, tough little bait is fished with a snap retrieve method......

$9.95

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and ...

$9.95

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait to circle faster. A quick "vibrating" motion can also b...

from $10.49

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variabl...

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$10.95

With quick rod snaps the Slab Rap® searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side mo...

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$17.49

Now anglers can fish the Xtreme Attitude of the X-Rap® at any depth consistently. Rapala introduced the effective "CountDown®" method back in the 60s. Since its introduction, the technique has ena...

from $14.29

Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom st...

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$12.49

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work fr...

from $12.49

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patt...

from $12.95

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom w...

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$14.49

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep w...